Conversion Tracking for Online Bookings
Anyone had any luck with enabling conversion tracking from their Facebook/Google ads? We can't edit the code of the embedded iframe RGP widget, so we are at a bit of a loss as to where to put the conversion tracking code. Any suggestions?
Comments
Been wondering about this myself. Couldn't figure anything out, but I only really looked at it fairly briefly once. Would definitely be nice to set up. We generally ask our customers and use tags, but using the tracking pixels would make things easier and more reliable.
The other, possibly easier (Andy would be the only one to really know how easy it would be) option, would be to allow us to push to a custom page on our personal URL after a user completes an order. We would love to have a "Thank You" page that has links to register for another class and also contains our conversion tracking code. We've tried asking customers and using tags, but we've found it to be unreliable as the customer often doesn't remember how they found out about the class or staff forgets to ask.
I'll look into some options for this in the future, but I don't have a timeline at this time. Currently the booking confirmation page is displayed, and that is important, so simply redirecting to a page immediately is not desirable as the customer should be shown the confirmation.
How can we make a workaround for this - conversion tracking is a mega issue for us, as without some kind of conversion data we have no idea where the sales come through from various marketing channels, IE Google Adwords.
There must be some way we can get something in somewhere to make this work?
Thanks
Chris
Not that I can think of at this moment, but in the future I will look at allowing custom HTML to be embedded on the confirmation page. No timeline at this moment, but hopefully within a few months.
Is this something I can pay for to push this forward?
Thanks
Chris
No, sorry.. it's not a question of payment but a question of juggling priorities. Thanks for understanding.
Any updates on this?
Still happy to pay for this, it's a serious issue that is really losing valuable info that we (and many other people) need in the real world of online transactions where more and more percentage of our advertising revenue is going. It's only getting more an more important as time goes on.
How can we find a solution? I'm willing to do anything to help.
Thanks
Chris
No updates or timeline, sorry.
That being said I don't have plans to add any conversion tracking directly into RGP. Doing it correctly would be a fulltime job in that everyone would constantly have different requests and want it to go into different directions.
At best, as suggested above, I'd allow integration with Google Analytics.
Is there a possibility of a work around using some sort of code or pixel with Stripe's servers?
I've added the ability to have Google Analytics attached to the widget pages. It will be available in the next update.
Anyone had any success on setting up their conversion tracking in Google Analytics to correctly track conversions from various ad channels? The "Reverse Goal Path" simply shows the previous steps in the booking widget, with no indication where the customer was on our website before they went into the booking widget. Thanks for the addition of Google Analytics though, it has been helpful to see how much cart abandonment we have. Thanks in advance if anyone has a good idea on how to solve this. Ty
Having the same issue. The earliest I can track back to is entering the booking widget, which I assume is a limitation of cross-domain user tracking.
I've tried as much as I can to get stuff to work, but I have no CONSISTENT conversion data that can be relied on.
Unfortunately, until we all have individual control on all individual pages of the checkout there is not a way. We don't need access to all the code on each page, we just need to be able to add a specific bit of code on the individual pages.
One bit of code we supply RGP that is copied (the same instance) throughout the checkout process won't work (as far as I know).
I really hope I am wrong with this and a solution can be found (please)
I'm testing a few more things at the moment so, I"m not done yet.
I'm happy to personally pay $$ to get this fixed if it was an option!
Kind regards
Chris
One thing to realize is allowing gyms to "place any html code" on the widgets opens up all sorts of issues....
When 400+ gyms start placing custom and unvetted code on the widget pages... we will end up having to troubleshoot their code mistakes and it is very time consuming. It is very possible for a gym to place code on the page that renders other aspects of the page inoperable (some javascript bugs, for example).
Additionally, allowing raw code to be embedded opens up significant security risks.
The only reasonable way to do this is to have us act as a "gate" and have the code submitted for review before going live. And at this stage this just isn't something we have the resources to handle.
Can't speak for everyone, but Spire doesn't really need any extensive custom code on the page, just need the tracking widgets for Facebook and Google to work in a different way so we can actually do conversion based bidding on Facebook/Google Adwords. As far as I can tell, the Facebook Pixel Code is exactly the same for all accounts, minus the identifying number of your account (below this number has been replaced with *******). Could we have a place to insert this number instead and automatically insert the Facebook Pixel Code on your end? This would eliminate the issue of having "custom" code running on the widget and hopefully cut out the issue of you having to debug other's sites. Just some food for though, thanks Andy.
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