Customer concerned that payment info not encrypted
Had a call from someone who had attempted to book a lesson through our website (we use the embedded widget) but then balked at entering his credit card info because he couldn't see the HTTPS lock in his browser's address bar. I told him that we use a third-party payment portal so we had no control over it. He still made a booking over the phone instead, but I wonder if any other customers have had similar concerns. Is this normal? If we used the full-page mode instead of the widget, would it show that the page is secured?
Comments
Our booking widget is encrypted via HTTPS. If you used the full page then yes, it would show encrypted. But rest assured our widget uses HTTPS in all cased.
But your site is not encrypted, and that is what the customer sees in the browser.
The best solution is that you should have your site transmitted over HTTPS as well. Google is now ranking sites with HTTPS higher.
http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html
For a while we put a note in the footer of the widget saying the information is encrypted... but we also had customers contact the gyms disputing that claim since the browser showed HTTP. So we removed the note as it only added confusion.
Bottom line - all the information is encrypted... but you need to have your site HTTPS if you want it to show in the browser. Or use the full page mode.
Good to know. Thanks, Andy.
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